Elegance, tradition and performance
Based in Saint-Imier, Switzerland, since 1832, the Longines watchmaking house has a know-how forged in tradition, elegance and performance. Heir of a long experience as a timekeeper of world championships or partner of international federations, the brand Longines, renowned for the elegance of its timekeeping, is a member of Swatch Group S.A., the world's leading manufacturer of watchmaking products. Using a winged hourglass as an emblem, Longines House is located in more than 150 countries. In 1832, Auguste Agassiz entered the world of watchmaking manufacturing by joining a watchmaking counter in Saint-Imier, where he quickly assumed responsibility for Agassiz & Company. The house then manufactures time-guards according to the method set by the establishment-in which the work is done at home-and develops commercial links which allow it to sell its watches on other continents, notably across the Atlantic. During the 1850s, Ernest Francillon, Agassiz's nephew, took over the direction of the counter. By taking on the responsibilities of this well-known house, he reflects on the possibilities of perfecting the manufacturing methods used in regional watchmaking.
Dive into the world of Longines, and discover the values and philosophy of the brand with the winged hourglass, its many activities as well as the stars that represent it throughout the world. A true symbol of passion and quest for excellence, the Swiss watchmaking brand supports many sporting events around the world.
Elegance, performance, sport and passion are some of the values at the heart of Longines' identity. They are represented at the global level by Ambassadors Longines de l' Elegance, celebrities who know how to make the embodiment of the brand and its philosophy.
Events & sports
Throughout its history, Longines has developed close links with the world of sport. Today the Swiss watch house proposes you to follow the various events and competitions in which it participates as a Timekeeper and Official Partner.
Stay informed of all the latest news from the Swiss watch brand throughout the year.
View all the films of the Swiss watch brand and discover the exclusive videos of sporting events and those of the campaigns of the brand.
The technical office is developing a new manual reassembling movement with a chronograph device, the 30CH.
Longines developed its first quartz clock, which quickly established a new and impressive set of precision records at the Observatory of Neuchâtel. The timing instrument " Chronocinins " Includes a 16 mm camera coupled to a quartz clock. It provides judges with a videotape that includes a series of 1/100th of second films allowing them to track the athletes' movement at the time they cross the finish line.
Longines launched the first Conquest collection, thus inaugurating a new product development strategy incorporating the concept of line or family of models.
After Conquest, the elegant Flagship collection is marketed, with its distinctive medallion representing a caravel engraved on the bottom of the housing.
Longines develops a caliber specifically for observatories competitions: the 360. The generous size of the rectangular motion welcomes a large spring of barillet and allows the use of an ample balancer pair spiral, oscillating at a frequency of 36 ' 000 alternations per hour, for more precision. The 360 calibre establishes records of accuracy in the category of chronometers-bracelets at the Observatory of Neuchâtel.
Thanks to the Chronocinins (a chronometer instrument created by the company in 1954), Longines chronometer Donald Campbell on board his Bluebird II when crossing at all speed Eyre Lake in Australia in order to set a world record of speed on land at 648.565 km/h.
The technologies of electronics and quartz are the object of research that allows Longines to develop an electronic quartz movement, the 800 gauge, which team of flight chronometers. This time measurement equipment opens a gap to a new precision. This chronometer downgrades records obtained by mechanical devices in observatories.
Longines has a gauge of 11 ½ lines with automatic winding, aiming to offer an alternative to electronics and quartz used by competition. Gage of precision, the regulating body of movement L430, having the characteristics of the pieces of competition, vibrates at a frequency of 36 ' 000 alternations per hour. The collection "Ultra-Chron" is dedicated to him.
The Very Confidential " Saber project " Ambitionning the development and manufacture of a quartz watch saw its epilogue in 1969 when Longines presented the first world-class quartz-wristwatch, the L6512, called Ultra-Quartz.
Conducted in collaboration with Ebauche SA and Texas Instrument Incorporated, the watch " LCD Longines " (Liquid Crystal Display), unlike other parts of the brand, has a digital display with a liquid crystal display. She is awarded the IR100 (Annual Industrial Research Conference and Awards).
Longines asks the artist Serge Manzon to create a line of watches that stands out from his classic collections. The brand seeks a talented stylist who can forget that he has never seen a wristwatch; able to transform a belt buckle into a box of watch ... It emanates from soft, pure and soft forms-sculptures in silver as aesthetic as contemporary.
The brand of Saint-Imier is rewarded for a timekeeping called " Cleopâtra " Inspired by oriental lines on a type bracelet " Slave ". This achievement was rewarded by a Golden Rose from Baden-Baden.
The manufacturer develops a mechanical gauge, the L990, with automatic winding provided with two notes placed on the same plane. At a height of 2.95 mm, it is the most flat automatic movement in the world in its category. It reinforces the range of mechanical movements Longines at a time when quartz is required for many watch manufacturers.
Longines has a quartz watch of 1.98 mm thick. First time to pass under the 2 mm bar, its extremely fine gauge responds to the development of a specific technology. Known as the Gold Leaf, this watch is a technical feat.
The brand with winged hourglass launches the Agassiz line in 18 carat gold, the classic ultra-flat watches which will lead to the development of the Grande Classique de Longines, an emblematic collection for immediate success and never denied.
Having signed a technical partnership agreement with the Formula 1 teams of Ferrari and later Renault, Longines became the official timekeeper for the F1 races for a period of 10 years.
Longines is integrated with the SMH (Société suisse de Microelectronics et d' Horlogerie), now renamed Swatch Group, the world leader in the manufacturers of horlogers and founded by Nicolas G. Hayek.
The house launches the calibre 276 VHP (Very High Precision), a very high-precision quartz movement with a technology that jugules the effects of temperature variations. This movement teams the watches of the Conquest collection
Longines is named official timekeeper for all rhythmic and artistic gymnastics competitions organized by the International Gymnastics Federation (FIG).
In order to celebrate the 160th anniversary of its history and the 125 years of use of its brand and logo, Nicolas G. Hayek, founder and chairman of Swatch Group, and Walter von Känel, president of Longines, inaugurate the Longines Museum at the company's headquarters in Saint-Imier, with a room tracing the course of the company.
Longines creates the Longines DolceVita collection, a line to contemporary aesthetics meeting a great success thanks to its modern reading of watchmaking elegance. This range has been a great success for young audiences and pays particular attention to women's wrists.
The slogan " Elegance is an attitude " (Elegance is an attitude) is adopted. He refers to Longines's attention to elegance in all things, acts and behaviors, not just appearance.
Longines created the Longines evidenza collection, of the barrel-shaped watches, which showed the affirmation of elegance borrowing its style from tradition.
As the world trend reverted to a preference for mechanical movements, Longines introduced a collection designed to perpetuate its long tradition of watchmaking. The Longines Master Collection is composed entirely of models equipped with mechanical movements, automatic for most or manual reassembly.
Launch of the Longines Sport Collection specially developed to perpetuate the ability of the brand to produce timepieces especially for sportsmen and to satisfy their special needs, without sacrificing the elegant. The collection consists of four different lines: HydroConquest, Conquest, Speed and Admiral.Longines presents The Longines Master Collection Retrograde, of the timekeeping to the end of the range dedicated to the watchmaking tradition. Two versions of an automatic rewinding movement with retrograde functions have been developed specifically for these watches. Longines is named the official partner and timekeeper of the French Open tennis tournament at Roland Garros, and again Alpine Skiing competitions organised by the International Ski Federation. Longines' first engagement in the timing of ski competitions dates back to 1933, in Chamonix.
Cognizant of the fact that his latest developments somewhat neglected the women's wrists, Longines fills this gap by launching the Longines PrimaLuna collection entirely dedicated to women.
Longines presents The Longines Master Collection Retrograde, of the timekeeping to the end of the range dedicated to the watchmaking tradition. Two versions of an automatic rewinding movement with retrograde functions have been developed specifically for these watches. Longines is named the official partner and timekeeper of the French Open tennis tournament at Roland Garros, and again Alpine Skiing competitions organised by the International Ski Federation. Longines' first engagement in the timing of ski competitions dates back to 1933, in Chamonix.
Longines presents a new chronograph motion with a column-wheel, the L688. This prestigious automatic winding-up, including the watches of the Longines Saint-Imier Collection, has been in operation since 2012.
Longines presents the model Longines Master Collection Retrograde Moonphase. It is equipped with the L707 movement (exclusive Longines) showing 4 retrograde functions (day, date, second, 24-hour scale), the phases of the moon and a day/night indicator.Having signed a long-term partnership with France Galop, Longines has the privilege of becoming for the first time the partner for the Prix de Diane Longines on the Chantilly hippodrome. Among the prestigious hippiques for which Longines is now the timekeeper, we can mention: Royal Ascot, Melbourne Cup Carnival, Kentucky Derby and the Dubai World Cup.In 2012, more than 40 events are recorded in the Longines calendar.
Launch of the Longines Saint-Imier Collection, a tribute to the city that saw the birth of the company and in which the company is still implanted today. This collection consists of watches mues by some of the most prestigious mechanical calibers of the brand and is inspired by its inheritance of watchmaking know-how and its roots. A collection that remains faithful to the values of Longines: tradition, elegance, quality and precision.Launch of the L788 calibre, an exclusive column-wheel movement developed for Longines and which allows to control the different functions of the chronograph, walking, stopping and remitting to zero, by simple pressure of the monopoussoir integrated into the crown. It is based on the first movement for chronograph-bracelet produced by Longines, in 1913: the size 13.33Z. The pilot watch The Longines Avigation Watch Type A-7, which is inspired by models developed in the 1930s, is, for example, animated by this movement.
The Longines Museum is completely transformed into the company's 180-year history. All the spaces have been rethought and offer its visitors a modern and interactive structure presenting a scenographic coherence to embrace the different aspects of the history of the brand.
The FEI and Longines formalise a partnership that sees the watchmaking brand becoming the first " Top Partner " EIF (International Equestrian Federation). The President of the FEI, Her Royal Highness Princess Haya, and Mrs. Nayla Hayek, Chair of the Swatch Group's Board of Directors, are the joint signatories of the contract. Longines becomes the Official Timekeeper and the Official Monster of the FEI.On June 16, 2013, at Chantilly, the Fédération Internationale des Autorités Hippiques de Racing au Galop (FIAH) and Longines announced the signature of a long-term partnership, in the presence of Louis Romanet, President of the International Federation of Hippiques Authorities and Walter von Känel, President of Longines.Under the terms of this agreement, Longines became the Official Partner and the Official Montre of the International Federation of Hippiques Authorities.
Introduction of the new Conquest Classic collection, which is in line with the classic aesthetic collections that have made Longines's reputation and success worldwide. With a diameter of 41 mm, the chronographs are equipped with the L688 Wheel movement developed and directed by ETA exclusively for Longines. The illustrated model, reference L2.722.214.171.124, has an 18-carat pink gold box and an alligator bracelet. Longines completes the HydroConquest collection, a diving watch par excellence, new high color models. The secured funds and crowns and the laterals of the crown provide them with a seal of up to 30 bars. For maximum dive safety, they are equipped with a unidirectional rotating bezel, in red, black or blue, with Super-LumiNova ® coated needles for an optimal reading in all conditions and a bracelet with fermoir with double safety and extension of diving. Forte of a rich history, notably illustrated by the high facts of the first aviators, Longines presents /watches/heritage-collection$The Longines Avigation Oversize Crown$, a part which is part of the specialty of the aviation watch conditioned by the needs of the pilots. Equipped with automatic winding movements, it is decayed into three steel versions. At the simple version (hour, minute, second, date) is added a model with a second time zone and a one-night chronograph, equipped with the exclusive movement L788.Longines, in collaboration with the International Federation of Hippique Racing Authorities (FIAH), presents for the first time the ceremony of the Longines World's Best Racehorse, which rewards the best horses of the year.
On the occasion of the year of the horse, Longines launched a pink gold pocket watch: the Longines Equestrian Lépine. The background of this exceptional piece is adorned with a horse jumping over a hedge, a model based on a Lépine pocket watch dating from 1927 at the Longines museum in Saint-Imier (canton of Bern).Longines is Official Partner, Official Timekeeper and Official Monster of Glasgow 2014. The brand's commitment dates back to 1962, where Longines was a Chronometer of the event in Perth, Australia. The 20th Commonwealth Games featured 17 sports over 11 days of competition.
The elegance, a value inherent in Longines, inspired the creation of The Longines Elegant Collection in 2014, models that perfectly represent the classicism and sobriety specific to the brand. Available in three sizes and equipped with mechanical movements, these pieces offer a wide variety of cadrans, each personifying its definition of elegant Longines, in collaboration with the International Federation of Hippiques of Galop races (FIAH), presents for the first time the award of the Longines World's Best Jockey to the jockey who achieved the best performances of the year.
Longines today unveils the Longines Positioning System (LPS), a major technological advance in the timing and tracking of horse racing. This system provides instantaneous data on the exact position of the horses during a race, their classification, the distance between them and their speed. It provides up to 5 cm accuracy and offers up to 1,000 measurements per second.
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