The new AIKON Automatic Urban Tribe-AI6008-SS009-330-1

Most of those who visit a city for the first time like to walk around, stroll through unfamiliar streets and admire, from time to time, the buildings that stand in front of their eyes. But this is not the case for Simon Nogueira! The 27-year-old Parisian prefers to climb them, eager to reach the top to watch the world from above. No need for a lift: it's his arms that will help him climb the face of the buildings. It does not have a net or a right to error. For him, everything is a matter of timing and accuracy.

On social networks, his subscribers can see his universe and witness his escapades thanks to his embarked GoPro. Beware, his videos are addictive! It is also a sensation on Tiktok, where it has more than 3.5 million subscribers. His most popular video was viewed more than 180 million times.

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When, when he joined the ML Crew, Simon had the opportunity to receive a Maurice Lacroix watch, his choice was on the new AIKON Urban Tribe. Available in limited edition, it has an enclosure and a laser engraved wristband. The different motifs that adorn the watch are inspired by the architecture that characterizes urban landscapes all over the world, where Simon feels most comfortable.

Metal surfaces are structured with lines and curves that capture light and are very pleasant to touch. The engraved patterns also evoke tattoos, a popular means of expression. Maurice Lacroix hopes that, like a tattoo, the watch AIKON Urban Tribe can mean something for the one who wears it, such as an extension of oneself.

Simon is totally in tune with his environment and his own sensations. In balance on the edge of the roof of a building, overlooking the street, its hearing, smell and touch are plentiful. Each direction plays a guardian angel role, protecting it from danger. He did not wear anything that would interfere with his freedom of movement or who could disturb him when he jumped from roof to roof. So don't be afraid, his new AIKON won't stop him in his quest for adrenaline!

 

 

The AIKON Urban Tribe has a diameter of 42 mm. Its engraved steel casing reinforces the ergonomic reputation of the AIKON range, delivering an exceptional level of comfort. The sunscreen with Clous motif in Paris is equipped with needles of hours and luminescent minutes, a trotteuse and a date window. All information is clearly legible. But beyond its functional qualities, AIKON has a characteristic style that all the holders of this watch are familiar with.

On the back of the watch, a sapphire glass allows to admire the automatic lift gauge ML115. This movement benefits from a perished and coliform finish with Côtes de Genève. The rotor is engraved on the same grounds as the dial and the bracelet.

Whether you are a freerunning fan or a simple city life, AIKON Urban Tribe will be your ideal companion. This is limited to only 500 copies.